Social Media Marketing is about sharing useful and relevant information with your customers (or prospective customers) in order to demonstrate your supreme ability as THE best, and to set YOU up as the expert in your field… and I now want to play a tiny part to assist this process.
Facebook Fan of the Month is a new concept for the Dental Marketing Facebook Fan page and will be exclusive Facebook only content (you could run a similar campaign on your own page and spotlight patient’s businesses!). Each month I’m going to select one fan from my page based on the following criteria:
- Have they commented, or liked a post on the page during the month
- Total engagement on the inter-web
- Relevant content that HELPS their clients
So, for any fan that interacts with the FB page, engages on the interweb AND genuinely posts helpful content for their customers I will profile their business for others to see and learn from..
This is part of my drive to encourage people to ENGAGE and SHARE relevant, helpful and genuinely useful content for their customers rather than a stream of “Buy from me coz I’m the best” style posts!
This new project will start at the end of January, we currently have 10 contenders so far for this month- to see who they are simply visit the fan page and see who’s commented or liked any of the posts.
Would this also work for dental practices? I reckon so!
Stay sharp,
Mark