What are your patients and prospective patients doing online?
Here’s the answer, I saw this infographic today and think it is one of THE most powerful and compelling arguments for a dental practice to get marketing online TODAY.
Take a look at what your ideal market is doing online…
Most dental practices would argue that their ideal age group of patients is around the 55+ age bracket, I’ve also heard dentists suggest these people aren’t doing much online, but look at what these people spend most of their time doing online… researching Health Care…. and what business are you in?
I can hear it now… [Clang... the sound of a thousand pennies dropping!]
80-90% of your target market are online and looking for Health Information, so come on guys… give it to them!
How do you do this?
- Write a blog and add it to your website as ‘Free Hints, Tips and Advice’
- Ensure you dominate Google with your great Dental Health Care content
- Get on to Facebook and populate a page with advice, hints and tips on Dental Health Care
- Use Twitter as another mechanism to hand out advice and dominate a Google search
How do you think it will make these people feel when they find such a brilliant dentist handing out useful, free and relevant advice?
Do you think it would set YOU up as the expert in your local area?
Do you think the prospective patient would be pleased they’ve found what they are looking for?
I’ll leave you to answer those questions now…
If you want to find out more about how to hand out useful, free and relevant advice online so you can attract these patient, then sign up today for my Social Media Kickstart Course - it could just be the best £250 you ever spend!