People say that you need to post on Facebook pages frequently in order to build your fan base, but is this true?
I’ve no idea, so I decided to run an experiment.
For the first 2 weeks of November I posted relatively frequently, typically 2 posts per day to my Facebook fan page. Then on 9th November I stopped altogether and didn’t post anything until 21st November – you can check these dates out by scrolling down on my page to see when the posts were made.
Now, if you have a proper business page on Facebook you can check your stats (with a personal profile you can’t do this), and here’s my result.
You can see a MASSIVE drop in total fans reached, right up to the point where I started posting again and fans started to be reached again. It’s kind of obvious really, if you don’t post anything people won’t see it, but these are all missed opportunities to build your brand and create exposure for your business.
This also seems to show that people don’t go visiting your Facebook pages after they have ‘liked’ them (or fans reached would remain constant) – so it’s not like a website where people might go back time and time again – the only way on Facebook that you keep fans interacting and seeing your page is by posting content – period.
So, based on these findings I’ve introduced a new Auto Managed service for dental practices on Facebook and Twitter to help you guys out with content – it’s an automated service that will keep your content fresh and relevant. Please do visit the page now and take a look through what is possible.
You’ve seen the results of what happens when you don’t post, so it’s vital that you do – so take action now!