I saw a newsletter the other day that suggested Social Media Marketing doesn’t work because it can not be proved with a spreadsheet in precise numbers & every new patient precisely allocated to that referral source.
That lead me to wonder, can we all precisely measure the exact ROI of
- A stunning dental brand & logo and the few grand it cost to design
- That drink in the pub one night with a patient that went on to refer all his friends
- The polite way the staff answer the phone and deal with enquiries so well
- The many thousands that practices pay to coaches each year
- The time and money spent to differentiate your practice from the one down the road
- Designing the outside of the practice for excellent curb appeal
- The Moulton Brown soap in the bathroom
- That clinical course you just went on
- The charity work you do
- Being part of the local community and helping others
Perhaps we should stop all those too unless we can exactly measure them?
