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Dentists, if you only read one blog post this year, make sure it’s this one
What are your patients and prospective patients doing online? Here’s the answer, I saw this infographic today and think it is one of THE most powerful and compelling arguments for a dental practice to...
View ArticleFacebook Lists and Privacy Settings
Facebook’s new privacy settings have been all over the news recently, and I have to say I quite like the new way of posting status updates. Historically if one had a load of ‘friends’ on Facebook, but...
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A Facebook Experiment – my Results
People say that you need to post on Facebook pages frequently in order to build your fan base, but is this true? I’ve no idea, so I decided to run an experiment. For the first 2 weeks of November I...
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6 Traits of The Successful Social Media Marketing Strategy
Over the years I’ve found there are a few traits that set the successful marketing strategy apart from an unsuccessful one – and if you want to avoid failure then I suggest you read, absord, understand...
View ArticleSocial Media Marketing Doesn’t Work
I saw a newsletter the other day that suggested Social Media Marketing doesn’t work because it can not be proved with a spreadsheet in precise numbers & every new patient precisely allocated to...
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Drivers, Passengers and Hedgehogs
In dentistry there are 3 types of dental practice – drivers, passengers and hedgehogs. Drivers lead a business and decide where they are going. They chose the destination and make it happen, navigating...
View ArticleGoogle Plus, Facebook and Search Engine Optimisation for Your Dental Practice
If there there was a simple way to get more people to your website would you be interested to find out about it? As you may know I am a keen blogger, blogging allows you to demonstrate to your...
View ArticleWhy you need to stop that dental marketing right now!
As a dental marketing expert you might wonder why I am suggesting that you should stop your dental marketing right now. Well, I’m talking about a very specific type of marketing and that is marketing...
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How to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it...
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Why you should NEVER only post dental ‘stuff’ on social media
I see many dental practice social media accounts which only focus on dentistry. On the face of it this seems a quite normal and logical thing to do, you are a dental practice, you are there to help the...
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