Social Media Marketing Doesn’t Work

I saw a newsletter the other day that suggested Social Media Marketing doesn’t work because it can not be proved with a spreadsheet in precise numbers & every new patient precisely allocated to that referral source.

That lead me to wonder, can we all precisely measure the exact ROI of

• A stunning dental brand & logo and the few grand it cost to design
• That drink in the pub one night with a patient that went on to refer all his friends
• The polite way the staff answer the phone and deal with enquiries so well
• The many thousands that practices pay to coaches each year
• The time and money spent to differentiate your practice from the one down the road
• Designing the outside of the practice for excellent curb appeal
• The Moulton Brown soap in the bathroom
• That clinical course you just went on
• The charity work you do
• Being part of the local community and helping others