In dentistry there are 3 types of dental practice – drivers, passengers and hedgehogs.
Drivers lead a business and decide where they are going. They chose the destination and make it happen, navigating the route their own way. They decide on the method of transport to get to their destination and are in total control.
Drivers use online marketing because they understand it, they get it and they make it work for them.
Passengers follow other practices, they still get to the destination but only because the drivers take them there. They don’t decide on where the destination is for their business, they simply go with the drivers as they have no other choice. They have no idea where they are going and just sit back and wait for it to happen.
Passengers use online marketing because they’ve seen the drivers doing it so figure it must be a good idea, they don’t get it so it doesn’t work for them.
Hedgehogs get squashed.
Which are you?
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